Last updated: 2026-05-29
Affiliate Disclosure
Welcome to NorthMarkets. Before you dive into our content, we want to be completely transparent about how this website operates financially. Transparency is not just a legal requirement – it is a core value that every reader deserves.
Who We Are
NorthMarkets is a Canadian-owned independent publication operated by Auburn AI, a Calgary-based content publisher. NorthMarkets publishes Canadian personal-finance, investing, and consumer-finance content. We use AI tools to research and draft content, and human editors review every published article for accuracy and tone.
How We Make Money
NorthMarkets participates in affiliate marketing programs. When you click on certain links on our site and make a purchase, we may earn a small commission at no additional cost to you. This commission helps fund the research tools, hosting infrastructure, and editorial resources needed to publish quality content.
The affiliate programs we participate in include, but are not limited to:
- Amazon Services LLC Associates Program (amazon.ca and amazon.com)
- Wealthsimple Referral Program
- Various Canadian financial product affiliate networks
Amazon Services LLC Associates Program
NorthMarkets is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.ca, amazon.com, and other Amazon properties. As an Amazon Associate, NorthMarkets earns from qualifying purchases.
How This Affects Our Editorial Independence
Our affiliate relationships do not influence our editorial opinions. We recommend products and services based on our research, the merit of the products themselves, and what we believe will genuinely benefit our readers – not because of higher commission rates or sponsorship pressure.
If a product is overpriced, underwhelming, or wrong for the use case we are discussing, we will say so. If something is cheaper, less prestigious, or comes from a smaller brand but actually works better, we will recommend it.
How to Identify Affiliate Links
Affiliate links on NorthMarkets may appear as:
- Inline text links within articles
- “Check price on Amazon.ca” or “View on Amazon.ca” buttons
- Product image links in comparison tables and Editor’s Pick callouts
- Buttons or banner-style calls to action
Where required by Amazon’s policies or the FTC’s Endorsement Guides, we identify affiliate links with attributes like rel="nofollow sponsored" at the code level. The Amazon Associates disclosure appears near any Amazon affiliate link on this site.
Canadian Compliance
As a Canadian-operated publication, we comply with the Competition Act, the Canadian Anti-Spam Legislation (CASL), and the Personal Information Protection and Electronic Documents Act (PIPEDA). We do not collect personal information without consent, and we do not promote products or services through deceptive marketing practices.
U.S. FTC Disclosure
For our readers in the United States, this disclosure also satisfies the Federal Trade Commission’s Guides Concerning the Use of Endorsements and Testimonials in Advertising (16 CFR Part 255). We disclose all material connections between NorthMarkets and the products, services, and companies we link to or recommend.
Cookies and Tracking
Affiliate networks may use cookies to attribute purchases to NorthMarkets. These cookies typically expire within 24 hours to 30 days depending on the affiliate program. For details on the cookies we use and your options for opting out, see our Cookie Policy and Privacy Policy.
Contact
If you have questions about this disclosure, the affiliate programs we use, or our editorial standards, please contact us through our Contact page.
Changes to This Disclosure
We may update this disclosure from time to time to reflect changes in our affiliate relationships or regulatory requirements. The “Last updated” date at the top of this page reflects the most recent revision.